verizon – find the 8

We invented the first AR scavenger hunt game on Snapchat that had users looking for a virtual "8" for an average of 31 minutes... on Snapchat.
I don't think I've spent 31 minutes total on Snapchat in the last 3 years of using it.

Some of the clues

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And the results...

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Snapchat Awards Grand Prix 2018 - “Find the 8”

Agency: R/GA NY