Holiday Hintlist

We created the world's first ever branded Spotify playlists that had nothing to do with the music, and everything to do with the messages that the song titles spelled out. Each playlist was a 20+ song story that used real songs by real artists to spread the word about the holiday's hottest tech gifts sold at Verizon.

The result was a first of its kind brand campaign on Spotify - and my Discover Weekly being forever changed to songs about "Samsung."