#UNCOVERM - Meningitis Awareness Campaign
Freelanced for Allen Hall Advertising at the University of Oregon, and created a 9 day guerrilla campaign for meningitis awareness.
STATS: In 9 days, #UNCOVERM had become the most successful University of Oregon advertising campaign ever. And with our website and messaging we were able to reach 1 in 4 of the 20,000 University of Oregon undergrads. Breaking webmail benchmarks with a 53% open rate (benchmark being 20%) and 21% unique clicks (benchmark being only 3%).